Saumure
Case Study
Allison Creative Services was hired to create a Brand Identity and Website for Saumure. The goal was to develop a Brand that was edgy and different to help represent the type of private catering that they offered.
The Overview of the Brand
Lauren and Joe wanted to create a unique experience for people by offering private catering services from the comfort of their clients home. The experience would entail a multicourse meal that would leave the guests impressed and begging for more. The idea was to create a personal experience with their clients so they could invite them into the process of how everything was being made. All courses would be unique and edgy and they needed a brand that would represent that well.
After the onboarding process, we did our Market Research for the specific field that they would be working in. This research included what works in their field, what doesn’t, and color psychology. From this, we created a Mood Board for the client to get a feel for the direction we were headed in. Once approved, a few ideas were mocked and we started to establish a brand identity from the feedback we were given and the research we conducted. The vision that Joe and Lauren brought to the table when they were telling us about their catering company, Saumure, was so unique and compelling that we knew we had to create a brand identity that would compliment the heart behind the vision.
The Outcome and Results
From our research and onboarding process of getting to know the client and their goals, we were able to create a brand identity that represented who they are and allows them to standout in their market. Edgy and unique, we created a hand-drawn icon and wordmark that they could use on anything and everything to represent and brand them well and we paired it with a simple Sans Serif font to round things out. 