Houdini’s Paninis
Case Study
Allison Creative Services was hired to create a Brand Identity for Houdini's Paninis. The goal was to develop a Brand Identity that showcased the magic behind the brand and was both inviting and intriguing for all ages. 
The Overview of the Brand
Houdini's Paninis is a truly unique experience that can be enjoyed by all ages. Imagine a sandwich shop where you get to enjoy a vast array of delicious sandwiches and snacks while being immersed in a full on magical experience. Moving bookshelves, floating objects, things disappearing right before your eyes. The space will double as a magic shop for the curious minded and also offer classes for those eager to learn a thing or two about the wonderful world of magic. 
After the onboarding process, we did our Market Research for the specific field that they would be working in. This research included what works in their field, what doesn’t, and color psychology. From this, we created a Mood Board for the client to get a feel for the direction we were headed in. Once approved, a few ideas were mocked and we started to establish a brand identity from the feedback we were given and the research we conducted. We wanted something whimsical but something that also paid tribute to the great magicians from the past. 
The Outcome and Results
From our research and onboarding process of getting to know the client and their goals, we were able to create a brand identity that represented who they are and allows them to standout in their market with a Main Typographic logo that gave you nostalgic vibes that felt curious and inviting. This logo would be used for all their branding purposes and marketing materials to attract people to their shop.
