Brand Identity
A clear, strategic brand system that reflects your story and attracts the clients you actually want to work with.
What We’ll Tackle Together
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Clarify your brand story and positioning so people instantly ‘get’ what you do.”
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Define a visual direction that feels like you, not a Pinterest mashup.
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Align your messaging so your website, social, and collateral all tell the same story.
Our Brand Identity service walks you through a strategic, collaborative process to define your:
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We shape the “why” behind your business: your origin story, purpose, vision, mission, and the value you bring to your audience. This gives your marketing a clear, consistent narrative instead of scattered messages.
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Together, we humanize your brand. We define the values, traits, and “vibe” that guide how your brand shows up, so it attracts the right people and builds real emotional connection.
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We clarify how your brand sounds. This includes voice, tone, key phrases, and what you do and don’t say, so your copy, captions, and messaging all feel like they’re coming from the same voice.
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We design a complete visual system, not just a logo. This can include logo variations, color palette, typography, graphic elements, and application examples for web, social, and print, so you have a flexible toolkit you can actually use.
What You’ll Walk Away With…
Primary logo + alternates
Color palette + typography
Brand style guide or mini brand manual
Core messaging summary (brand story, key phrases, etc.)
A small set of templates or mockups (if included)
"My first impression of Zack was that he was focused, professional, and personable; after working with him, I can add that he is also communicative, diligent, and accommodating. Zack was always quick to respond to my feedback and questions, and he presented me with numerous options to help me narrow down my final business logo design. His skill and talent made me consider options that I hadn’t imagined; as a result, I was thrilled with what he was able to produce for me. I am proud of my logos and branding, and I am grateful to Zack for helping me in this new endeavor. Since announcing my business with my logo, I have been flooded with inquiries and interest. One of the most common comments I receive is how beautiful my logo is! If you are hesitant to begin branding your business, I am here to assure you that it is well worth it, and Zack should be your top choice!"
— Caitlyn, Willow Wellness Center